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Should I type elementary OS or Elementary OS?

What's the difference between elementary and elementary OS?

Should I call the system eOS?

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elementary is the name used for the entire project (operating system and everything else related to it). elementary OS is just the name of the operating system, not the entire project.

elementary's team prefers typing its name with a lowercase e for consistency. So, you should always type elementary instead of Elementary (even if it's in the beginning of the sentence).

elementary's team prefers that you do not refer to elementary OS as eOS because that kind of mimics Apple's iThings, KDE's KThis and GNOME's GThat trends, which they're trying to avoid.

Source: The Importance of Our Brand (Internal Branding Guidelines section)

Further reading: Let's enforce branding guidelines in edits (meta post)

  • inconsistently, when posting on elementary g+ a question, eOS logo appears. Like so. – user170 Jul 23 '16 at 7:30
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    @cipricus I remember reading somewhere in Meta that elementary's team has no control over that and that they would love to change that, but they can't do that in the current (public beta) stage of the StackExchange site. – r3bl Jul 24 '16 at 22:32

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